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Psychographics is a powerful criterion!

Today, psychographics is a powerful criterion for effective market segmentation because they take into account the psychological makeup of the consumer:


What motivates your customers?

What principles do they have?

What are their inherent beliefs?

What drives to make conscious or unconscious decisions?

And how can you, as a marketer, predict these patterns of behavior?


Psychographic segmentation operates on the belief that getting to know your customers better will, in turn, help them get to know your brand better.

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